Hereford Racecourse backs local NHS campaign | The Now We're Talking Campaign

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Launched in 2018 by Herefordshire and Worcestershire Health and Care Trust the Now We're Talking campaign set out to reduce stigma and encourage more local people to access the Healthy Minds Service to get the support if and when they need it!

Having conversations about mental health helps break down stereotypes, improves relationships, aids recovery and take the sigma out of something that affects us all.

There are lots of different ways to have the conversation about mental health and you don't have to be an expert to talk. There plenty of ways in which you can get involved in the Now We're Talking campaign, from a trip to the rugby, talks and presentations at your place of work, stands at your local library, a day at the races, you can even run a half marathon with us! If you really want too! 

Our promtion of mental health awareness has many forms, and we are all about thinking outside the box! Mental Health problems affect one in four of us, yet people are still afraid to talk about it. Having conversations about mental health helps break down stereotypes, improves relationships, aid recovery and take the sigma out of something that affects us all.

There are lots of different ways to have the conversation about mental health and you don't have to be an expert to talk.

If you would like further information about the Now We’re Talking campaign and how you could get involved please contact


Someone you know will have a mental health problem right now – a family member, your friend, your workmate. He or she just might not know how to tell you. 

Being open to mental health can break down any stigma surrounding it. You don’t have to be an expert to talk and to listen, and often it’s the little things that make a big difference.

A car enthusiast who has experienced depression has set up a support network for like-minded people. Dan Pendry-Moore, from Bromsgrove, hopes Sad Boi Race Club will help fight a mental health stigma among men. The 32-year-old said his story was "very typical of most men" who "bottle up" feelings.


Podcasts can be a really good way of relaxing the mind, listen to features, interviews and a number of people involved in mental health, including people have experience mental health difficulties, campaigners and mental health experts.

Sons of Anxiety is a new podcast brought to you by Stew Kingscott and Justyn Surrall who open up about their own battles with stress, depression and anxiety. They have teamed up with our very own Psychologist Dr Ben Rogers to investigate why men struggle to talk to each other about their mental health…and what happens when they do.

Here are a number of other podcasts to help keep your mind healthy:

  1. NHS Strength and Flexibility
  2. The Food Medic
  3. The Doctor's Kitchen
  4. On Purpose
  5. Just One More Thing
  6. Thorough Examination
  7. Feel Better and Live More
  8. Get Sleepy
  9. Sleep Meditations
  10. Nutrition Facts
  11. Take Control of Your Health
  12. Breathcast 
  13. Spoke


Over the last three years the Now We’re Talking campaign has received a fantastic amount of support from a number of organisations and individuals.

We have been encouraging organisations and businesses across Herefordshire and Worcestershire to spread the message to their staff and customers. Between us we can help address the stigma wrongly attached to mental health, and to keep more people feeling well, healthy and positive.

Here are just a few of our supporters!

Joe Batley - Worcester Warriors

Joe Batley

I am pleased to be supporting the Now We’re Talking campaign. We are in really strange times at the moment, and I would urge anyone struggling to get support. It’s really important to reach out and ask for help

Paul Cheshire, West Mercia Police

Paul Cheshire

Mental health is a hidden illness, and will remain so unless we are willing to talk about it

Jon Laight, H & W Fire & Rescue service

Jon Laight

Good mental health and well-being is just as important as eating well and keeping fit.  When I recognise my stress levels are rising, I talk to friends, family and colleagues and use mindfulness to reset and refresh

Ed Chamberlin, ITV Presenter

Ed Chamberlin

I’m pleased to be supporting the Now We’re Talking Mental health campaign, everybody has mental health and we shouldn’t be ashamed of it, just having a conversation with a friend or family member can make such a difference, it’s ok not to be ok!

Rishi Persad, ITV Presenter

Image of Rishi Persad

As we all know this year has been incredibly challenging for everyone. I am certain that almost all of us have had moments of worry and concern, but it’s vital to know that you are not alone. No matter who you are or what you are dealing with, we all need someone to listen and to know that there is someone wanting to know how you feel and someone that cares. That’s why I am fully behind the Now We’re Talking campaign which encourages people to reach out to Healthy Minds where you can get the support you need to help with whatever you are dealing with

Steve Goode, Chairman Worcester City Football

Steve Goode

In the sporting community it is so important that athletes share problems not only with their physical health but also their mental health. As a community we not only support our local team but individuals who sometimes just need a shoulder to lean on. If you feel overwhelmed with emotion or have health issue that is bothering you, please talk to someone. I was always told, a problem shared is a problem halved.

Hereford Racecourse backs local NHS campaign

jockeys at Hereford Racecourse with Now We're Talking Armbands on a sign of support

Healthy Minds, which is provided by Herefordshire and Worcestershire Health and Care NHS Trust, is self-referral service for local people experiencing more common issues such as stress, anxiety, low mood or depression.

All race names during the day were linked to mental health and jockeys wore orange armbands in support of the Trust’s ‘Now Were Talking’ campaign, set up to raise awareness of the Healthy Minds service, and to encourage people to open up and talk about their mental wellbeing.

Figures released by Racing Welfare estimate that within the racing industry almost 87% of jockeys are currently experiencing “stress, anxiety or depression”, or have experienced one or more of these during the last 12 months.

Rebecca Davies, Executive Director of Hereford & Worcester Racecourses, said: “We are proud to be working with Herefordshire and Worcestershire Health and Care NHS Trust to raise awareness of the support available. We hope this partnership will bring information and hope to anyone that may currently be experiencing mental health difficulties. We, like so many in racing, were saddened by three deaths within our sport earlier this year and anything we can do to raise awareness of the help and support available to people in Herefordshire and beyond is a step in the right direction”

Dawn Stallard, from Healthy Minds, said: “Starting a conversation about mental health might seem daunting. We all experience mental health difficulties from time to time and its ok to reach out and ask for help and support. It is really important that people seek the support they need as soon as they need it.The Healthy Minds service has lots of support from self-help materials through to more traditional counselling and we’d encourage anyone who is struggling to pick up the phone or email us.”

Since its launch the ‘Now We’re Talking’ the campaign has worked with lots of local business and organisations to raise awareness. If you or your company would like to be involved you can contact

You can self-refer to Healthy Minds by visiting you can also follow the campaign on Twitter @NowWereTalking_ and on Facebook @NowWereTalkingHW

Local Support:

Worcestershire Healthy Minds – 0300 302 13 13

Herefordshire Healthy Minds – 01432 347 606

(Monday to Friday 9am-5pm exc Bank Holidays)

24 hour urgent mental health support: 01905 681 915

Now We're Talking Partners